John Riley and Dave Wallace team up to discuss what messages your store is sending to your customers. Do you present the image you intend to? Advise in today’s seminar is about bringing more people into your store and engaging them with proper presentation. This is part one of a two part presentation.

There are a lot of references in the presentation to Paco Underhill’s Why We Buy: The Science of Shopping. This book contains knowledge gained from the study of shopping behavior arming you with the means to maximize your customer’s experience and making a success of your store.

This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).