John Riley walks us through his store and shares what he has learned about store design and how it impacts sales. He has taken tips from large successful retailers and grown from his own serendipitous circumstances. Topics include displays, transition areas, and visual impact on new customers. You can't help but to be thinking about how to improve your own store while listening to John's presentation.

This presentation was recorded at the 2007 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).