Speaker: Joseph Goodman, Goodman Games, Aldo Ghiozzi from Impressions Advertising
The big news in RPGs this year is D&D Fourth Edition, and it's a big time not just for Wizards of the Coast. Retailers will be able to benefit from other product lines as well, ranging from accessories to sourcebooks. In this one-hour seminar, publishers supporting the 4E launch present their strategies for maximizing 4E sales, including tips on in-store demos, attracting new gamers, and converting those holdout gamers who can't let go of previous editions.

This presentation was recorded at the 2008 GAMA Trade Show. Hand-outs and show notes are avilable to members from the Game Manufacturers Association (GAMA).