Seminars of the GAMA Trade Shows

GTS08 03: Store Identity

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Seminars of the GAMA Trade Shows

Game Manufacturer's Association

Columbus, Ohio

Description: The seminars were recorded at the GAMA Trade Show, a trade show that brings hundreds of hobby game retailers together with publishers to learn from each other and see what's new in the industry.

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GTS08 03: Store Identity

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Speaker: Dave Wallace, Fantasy Shop Comics & Games

In an effort to reach out to new customers and not just sell to the same old regulars, you need a store that encourages new fans and doesn't just stock the product. We will examine displays, advertising, marketing, and customer interaction methods to make your store more interesting to everyone that comes in.

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