What started in hobby hands has grabbed the attention of professionals. Now, businesses are looking for ways to connect to people with this technology. While there may not be a right way to do it, there are certainly some wrong ways. Today, we discus some tricks and pitfalls of companies looking to integrate podcasting into their marketing program.

Panelists include Christopher Perrin from The Cannon Pucture Show, Jay Lynn and Jon Stallard from Geeklabel Radio, and Don Dehm form Pulp Gamer.